Where nature meets science.

We use cutting-edge technologies in natural ingredient formulations to offer skin-healthy makeup and skincare that’s results-driven yet gentle and kind to our earth.

naturally preserved

organics based

vegan

peta cruelty free

clean & pure

trust & love

Who said natural
had to be boring?

Our ARIA PURE lipsticks are for the bold, the bright & the beautiful. Luxuriously creamy, deliciously hydrating, all packed with good-for-you ingredients.

in the press

“People are raving about this botanical-infused concealer for calming their cystic acne.”

<p>“People are raving about this botanical-infused concealer for calming their cystic acne.”</p>

“Not only does a little go a long way, but it covers everything from dark circles to pimples and doesn’t feel heavy or get cakey. It also is vegan, organic, and toxin free.”

<p>“Not only does a little go a long way, but it covers everything from dark circles to pimples and doesn’t feel heavy or get cakey. It also is vegan, organic, and toxin free.”</p>

“This vegan, organic and paraben-free sunscreen doesn’t even seem like it should be in this category. It has the most lightweight, practically invisible serum-primer formulation that goes on skin smoothly, yet leaves behind just the right level of silky hydration”

<p>“This vegan, organic and paraben-free sunscreen doesn’t even seem like it should be in this category. It has the most lightweight, practically invisible serum-primer formulation that goes on skin smoothly, yet leaves behind just the right level of silky hydration”</p>

“I thought that if products were on the market, then there was somebody looking out for us, and that there were certain standards,” Meryl Marshall, breast cancer survivor and co-founder of Hynt Beauty, a nontoxic line of elegant, nonirritating makeup, tells Yahoo Beauty. “But that could not be further from the truth.”

<p>“I thought that if products were on the market, then there was somebody looking out for us, and that there were certain standards,” Meryl Marshall, breast cancer survivor and co-founder of Hynt Beauty, a nontoxic line of elegant, nonirritating makeup, tells Yahoo Beauty. “But that could not be further from the truth.”</p>
<p>Natural beauty brand you can fully
 <em>trust & love.</em></p>

Skin-Healthy Natural Makeup & Advanced Skin Care

Natural beauty brand you can fully trust & love.

We employ cutting-edge, clean ingredient technologies as well as certified organic ingredients that are rich in antioxidants, skin-energizing vitamins and peptides to deliver glowing results while being gentle on even the most sensitive skin types.

We are committed to educating you on how to best support a feeling of healthy, naturally balanced skin, so that you can feel confident and comfortable in your everyday beauty and lifestyle choices.

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face face
eyes eyes
lips lips
SKINCARE SKINCARE

TREAT YOURSELF TODAY.

What do you want to shop?

Clean beauty looks good on you.

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